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Those of you who attended our sold out Dreamforce sessions helped make this the most exciting  conference for us to date!  In both sessions, our CEO, Howard Brown, revealed some of the ways that call metrics and contextual data are already transforming the way that businesses interact with customers. For those of you who weren’t able […]
Dreamforce 2013 is just a few days away and we’re gearing up for what’s sure to be a whirlwind week.  In addition to presenting two exciting breakout sessions, we’re going to be demoing our new Intelligent Dialer for Salesforce. We built the app especially for inside sales reps using Salesforce.com. To celebrate Dreamforce and our […]
It’s official – Google’s long and gradual campaign to limit marketers’ visibility into organic keyword data is nearing completion. Some Google Analytics users are able to see just 25% of the organic keyword data that drives traffic from Google to their site, and a total eclipse of the keyword universe as we knew is at […]
While there are many sales organizations that have cold called their way to success, recent data indicates that a referral strategy can be far more effective. In a referral program, partners recommend your goods or services to to their prospects and customers. The idea is that if a lead has already has done business with […]
Dynamic phone number insertion (DNI) is a process that marketers use to measure the impact of digital efforts on  inbound phone calls. When a lead clicks though to your site from any advertisement, DNI technology displays a number that’s unique to the specific search engine, web page, keyword or other source. By tracking call tracking […]
What separates the best agencies from the rest of the herd? Creative vision? Attention to detail? Sure, those things will always be important. But, at the end of the day, your customers are hiring you to deliver results. The best agencies are those that can not only deliver good results, but can also perpetually connect […]
For many Google Analytics users, the prospect of achieving 360 degrees of inbound search visibility suddenly became impossible during the fall of 2011. On October 18th of that year—a day that SEOs will forever consider infamous—Google announced that organic search query results from users signed into Google would be hidden from all web analytics services, […]
Like many others before me, discovering marketing automation was a defining point in my career. And once you see the light, there’s no going back. I remember the old days of sending out email campaigns without any knowledge of how those campaigns were affecting conversions or contributing to pipeline. But marketing automation tools such as […]
It’s no longer a question of whether marketers should invest  in social media. Social platforms like Twitter, LinkedIn and Facebook are blooming with valuable behavioral data about your customers. Not surprisingly, there has been an explosion in social media advertising. BA Kelsey has predicted that by 2017 social media ad spend will more than double […]
More often than not, when the mailman brings my mail, it’s full of catalogs, credit card offers and coupons. Though I primarily order products through ecommerce sites, I assume that each time I throw a paper catalog in the trash, there are many others who see the same catalog, dial the number inside and order […]
Are you able to connect all of your direct marketing efforts to revenue that’s closed over the phone? Brands spend millions of dollars each year on direct marketing efforts, yet they often lack the insight to qualify which direct engagements really drive ROI. If your business is struggling to quantify the returns on your direct […]
When we set out to create Revenue.io’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without […]