For years, pundits were predicting “the death of the phone call.” In fact, nothing could be further from the truth.. According to BIA/Kelsey, $64.6 billion is spent each year across media just to generate calls to businesses.  More data from BIA/Kelsey reveals that 66.4% of companies surveyed report calls as a high-quality lead source—higher than any other […]

More marketers are leading inbound sales teams, but even if your inbound sales team doesn’t report directly to Marketing, marketers still have the power and—in my opinion— the responsibility to help sales reps succeed. And one of the best ways to enable sales is by using a call tracking system. Call tracking software is routinely used […]

Scott Brinker’s massive new version of the Marketing Technology Landscape is so vast – comprising more than 1,800 companies – that it easily earns its moniker as a “supergraphic” (Before viewing, raise browser zoom to maximum and don a pair of telescopic eyeglasses). Squeezed between the many no-brainer categorical segments such as Marketing Automation and […]

A marketer’s job should not end where a salesperson’s job begins. One of the biggest mistakes that B2B marketers make is assuming that their job should end with lead generation. But All B2B marketers should be full-cycle marketers, which is to say they should stay engaged with sales and help move leads through each stage of […]

According to recent data from the Bridge Group, 24% of sales development reps (SDRs) report directly to Marketing. These numbers are similar to what we’ve been seeing with our own customer base, indicating not only more responsibility for customer acquisition from marketing leaders, but also increasing alignment between Sales and Marketing. Simply put, closing deals is no longer […]

It’s hard to believe that it is almost time for Dreamforce again! The past year has been an exciting one here at Revenue.io, as we’ve expanded our line of products, features and customer base. We’ve learned quite a bit over the past year from working with our customers, and we’re excited to share some secrets and best […]

This is a guest post by RingLead’s Director of Marketing, Amanda Nelson.  As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifully in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not […]

I like to think of Salesforce Dashboards as the reward for all the work marketing and sales teams put into Salesforce. Using dashboards, it’s possible to have a single view of all – or nearly all – the metrics you’ll need to not only monitor results and efficiency, but also show off your accomplishments at your next […]

The mobile revolution is in full swing and our customers are reporting more and more phone leads thanks, in no small part, to increased smartphone adoption. But these inbound phone leads might be even more vital than you think. New research from BIA/Kelsey reports that  phone leads are now considered the highest quality lead source. […]

Computer-telephony integration (CTI) solutions can help your company connect your company’s phone system to your CRM. When a phone system is connected to a CRM, it not only enables marketers to see how their efforts are influencing the outcomes of calls, but it also enables marketers to share contextual CRM data with reps in real time. […]

Looking back on my first visit to Dreamforce, the massive cloud computing conference that now regularly draws over 100,000 attendees, I recall noting how few marketers seemed to be in attendance. The conference sported a dazzling array of name-brand business leaders and technologists, but most attendees seemed to be Salesforce administrators, developers from partner companies, and sales managers. Unless […]

When our customers reach out to us it’s an important moment. Virtually no one calls companies to chat idly. Think about the last time you called a business. Chances are you either were seriously interested in making a purchase or you needed immediate customer service. When your prospects are ready to have a serious sales conversation there are few […]