Those of you who attended our sold out Dreamforce sessions helped make this the most exciting  conference for us to date!  In both sessions, our CEO, Howard Brown, revealed some of the ways that call metrics and contextual data are already transforming the way that businesses interact with customers. For those of you who weren’t able […]

Here at Revenue.io, we are used to helping businesses solve complex problems. We love working with our healthcare customers because our solutions help patients with often life-threatening needs to connect with the right healthcare specialists at the right time. At Dreamforce, our CEO, Howard Brown, gave a presentation on how how we helped a behavioral […]

A phone call is almost always an important moment. I call my friends and family when texting or posting on Facebook just won’t do, and I call businesses when I’m serious about making purchases. Working in business communications, I’ve had more than one person ask me if people even call businesses anymore as consumers. “Don’t […]

As marketers, we talk a lot about generating leads and driving ROI. But when customers receive the right messages across every touch point, revenue follows. Tracking the impact of marketing campaigns on inbound call activity in Salesforce.com is a powerful way for marketers to determine which marketing campaigns create valuable customer relationships. The result of […]

Does your sales team use anything that could be construed as an “autodialer,” or are you thinking of buying one? Does your marketing team use SMS/text messaging campaigns? If so, you need to become intimately aware of new regulations going into effect. The Telephone Consumer Protection Act (TCPA) was drafted in 1991, but new regulations […]

Over the last decade, the software-as-a-service (SaaS) business model has become more clearly defined. New cloud-based startups are popping up every week. They compete for market share through a variety of marketing efforts such as paid search ads and inbound content marketing, with the bigger players at the higher end pouring a lot of money […]

Are you able to prove which campaigns and keywords influence each sale? A new study from BtoB and Eloqua shows that 24% of B2B marketers view influence on sales as the most important success metric (second only to measuring overall marketing ROI). This clearly demonstrates that more marketers are directly focused on how their efforts […]

A new report from Gartner shows that 28% of marketers have reduced their investment in traditional advertising to spend more on digital marketing, which are expected to increase 9% this year. The Marketing Spending Report for 2013, which surveyed more than 250 marketers from U.S.-based enterprise companies with more than $500 million in yearly revenue, across six […]

For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]

“The leads are weak? You’re weak.” Two decades after Alec Baldwin used those words to berate an underperforming sales team, Glengarry Glen Ross is still a cult favorite among sales managers. The Pulitzer Prize-winning story endures, epitomizing the endless struggle between sales and marketing over lead quality. Marketing generates leads, and sales is expected to […]