There has never been more pressure on revenue teams to drive pipeline than there is today. And to keep up with growing demands, sales teams are increasingly adopting multichannel, multitouch engagement with buyers. In many cases, sales cadence best practices are the difference between winning and losing.  Many companies are going one step further: using […]

Is your sales team using Salesforce? If so, are powerful opportunity to optimize sales by building sales cadences directly within Salesforce. This post covers what a sales sequence is and why your team can gain a powerful advantage from using Salesforce-native sequences. What is a Sales Cadence/Sequence? To stay competitive, using a sales cadence (also […]

Sales cadence: why does it matter? A sales cadence (also known as a sales sequence) is a scheduled set of engagements between a salesperson and a potential customer of a business. Some of the steps are automated, such as emails or text messages, while others are initiated by a salesperson, such as phone calls or […]

Building a good sales cadence or sales sequence by following strong sales cadence examples can make your sales team more productive and enforce the use of best practices in your team’s selling efforts. 42% of sales reps find prospecting to be the most challenging part of the sales process, according to HubSpot. With a strong […]