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How Revenue Operations Can Grow Revenues, Profits and Value in Your Business

Excerpted from “Building & Enabling A 21st Century Revenue Operations Model”

A Look Inside

Are you trying to make the case for Revenue Operations in your company? Do you have a mandate to make RevOps happen, but don’t know where to start? Or are you trying to benchmark and improve your existing RevOps function?

If so, then research on RevOps by the Revenue Enablement Institute is perfect for you. After rigorous academic study and interviewing 106 CEOs, growth leaders and sales effectiveness professionals and experts, they were able to isolate the specific financial, operational and management levers leaders need to truly implement and mature Revenue Operations.


  • The business case for implementing Revenue Operations

  • A high-level benchmark analysis based on commercial model

  • Steps you can take to better align your teams, systems, and processes

  • 90 day, 180 day, 12 month, and 18 month plans for transformation

  • And more!
“The revenue team doesn’t want big data - they want guidance, recommendations and prioritization on what to do next. What actions will drive value, and generate the highest return on their time and attention? Use data to focus revenue teams, not overwhelm them. Transform noise into sales guidance.”

Howard Brown, CEO, Revenue.io