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Sales Academy

Learn about the strategies, tactics and technologies used by the world’s top sales and revenue operations teams.

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Glossary Term

What is DMARC?
DMARC is a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message.

Glossary Term

What is DKIM?
A DKIM record is a type of DNS TXT record. It contains the public key used by recipient mail servers to authenticate a message’s DKIM signature.

Podcast

Revolutionizing Sales: The Impact of Behavior Change, with Brandee Sanders [Episode 1152]
In our latest podcast episode, Alastair Woolcock and Revenue.io CMO Brandee Sanders analyze Gartner’s insights on driving sales behavior change. Their discussion dives into the pivotal role of marketing across the entire sales spectrum, as well as the importance of embracing behavioral changes in sales and marketing teams. They spotlight the importance of aligning internal experiences with customer engagement – integrating a customer-centric approach – and adopting data-driven strategies to navigate the ever-evolving sales landscape with finesse and adaptability.

Webinar

2024 Bulk Email Send Update: Best Practices and New Plays
In this live session, hosts Brandee Sanders, CMO, and GTM Sales and Tech Leader Jarred Andrews show you how to unlock the secrets of effective bulk emailing in 2024.

Podcast

Disruptive Innovation in Action: Transforming Industries, with Tal Riesenfeld [Episode 1151]
Tune in to our latest episode where we welcome Sunbit co-founder and Chief Revenue Officer Tal Riesenfeld. Dive into Sunbit’s distinctive ‘buy now pay later’ (BNPL) model, tailored for essential services such as car repairs and dental treatments. Explore how Sunbit’s sales strategy, centered on human behavior, empathy and customer focus, is reshaping the financial sector. We’ll discuss the significant role of sellers in providing solutions that truly make a difference for customers.

Podcast

Fintech Redefined: Mission-Driven Sales, with Tal Riesenfeld [Episode 1150]
Tune in to our latest episode where we welcome Sunbit co-founder and Chief Revenue Officer Tal Riesenfeld. Dive into Sunbit’s distinctive ‘buy now pay later’ (BNPL) model, tailored for essential services such as car repairs and dental treatments. Explore how Sunbit’s sales strategy, centered on human behavior, empathy and customer focus, is reshaping the financial sector. We’ll discuss the significant role of sellers in providing solutions that truly make a difference for customers.

Podcast

Spray and Pray Email is Dead [Episode 1149]
This week, we have our very own Alastair Woolcock and Howard Brown diving into the recent changes in the realm of email communication, sparked by Yahoo and Google. Their discussion centered on the significant implications these alterations hold for go-to-market strategies worldwide, highlighting the role of email as a platform for personalized communication, shifting away from the outdated “spray and pray” method and leveraging AI-driven tools to ensure relevance and value in customer interactions. Tune in to understand the necessity for companies to adapt their outreach strategies to align with these changes!

Podcast

Part 2: Cracking the Code of B2B Sales, with Michael Litt [Episode 1148]
This week, Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer’s journey.

Podcast

Cracking the Code of B2B Sales, with Michael Litt [Episode 1147]
This week, Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer’s journey.

Podcast

Transforming Sales Processes in the AI Revolution, with Darren Fay [Episode 1146]
AI is revolutionizing sales processes and changing the way we all do business. This week, Alastair and Howard are joined once again by Darren Fay, Director of Revenue Operations and Intelligence at Instructure, to talk about the potential of AI in forecasting, setting Ideal Customer Profiles (ICPs), and adapting to market trends while also considering the importance of embracing AI.

Tool

5 Prospecting Process Problems Preventing Pipeline
The 5 process challenges we see all the time along with proven solutions

Podcast

The Best Strategies for Putting out RevOps Fires, with Darren Fay [Episode 1145]
Sometimes your career evolves into something you never would have expected. In this compelling episode, join Alastair and Howard as they delve into the fascinating journey of Darren Fay, who transitioned from firefighting to Director of Revenue Operations & Intelligence at Instructure. Together, they discuss the urgent need for data governance in the face of burgeoning AI technologies and the pivotal role of revenue operations in the management of this data. From Darren’s insights into strategic approaches to RevOps to a deep dive into the role of dashboards and data in driving behavior change, this episode is a must-listen for anyone seeking to navigate the intersection of technology, data, and business.