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Sales Enablement: Nice-to-have or Need-to-have? [Ep. 79]

Successful sales enablement should focus on improving human-to-human conversations. This week, Alastair and Howard are joined by Steve Hallowell (VP of Strategic Services at Highspot) to discuss the importance of sales enablement and the ops/enablement partnership. They talk about how technology can help drive behavioral change on sales teams, as well as how to orchestrate content to align to different buyer stages.

Follow the Hosts on LinkedIn:

Alastair Woolcock (CRO, Revenue.io)

Howard Brown (CEO, Revenue.io)


And our Special Guest:

Steve Hallowell (VP, Strategic Services, Highspot)


Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance


Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast


We help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps.