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AI Sales Calls: 5 Ways to Improve Conversations in Real Time

8 min readAugust 25, 2023

Too many sales conversations are falling flat and failing to engage potential customers. And according to Forbes, 74% of customers choose the first company that adds value. How can sellers use artificial intelligence (AI) on sales calls to engage prospects and help them see value in every single conversation?

The key to success lies in harnessing the power of AI to enhance your sales conversations in real time. With AI-powered sales calls, you can take your interactions with prospects to a whole new level, leaving a lasting impression that drives conversions. In this blog post, we will explore five effective strategies to improve conversations using AI during sales calls. From personalized recommendations to intelligent data analysis, these tips will help you unlock the full potential of AI and elevate your team’s sales game like never before.

The History of AI Sales Calls

The history of AI and sales calls is a testament to the ever-evolving landscape of technology. From its humble beginnings to the cutting-edge innovations of today, AI has revolutionized the way businesses connect with their customers. In the early days, automated call systems marked the first step towards leveraging technology in sales interactions. Fast forward to the present, and AI-powered sales calls have become an indispensable tool for businesses seeking to streamline their processes, close deals faster, and provide personalized experiences to their customers.

By harnessing the power of AI, businesses can now automate repetitive tasks, analyze vast amounts of customer data, and even utilize chatbots for intelligent conversations. The history of AI and sales calls is a saga of progress and innovation, paving the way for a future where human and artificial intelligence work hand in hand to drive revenue growth and deliver exceptional customer experiences.

5 Ways to Improve Sales Calls in Real Time with AI

1. Overcome Objections Quickly

Objections are an inevitable part of the sales process. They can arise due to various reasons, ranging from price concerns to skepticism about a product’s capabilities. However, the key to success lies in how quickly and effectively salespeople can overcome these objections. That’s where AI-powered guidance comes into play, offering sales teams a powerful advantage in dealing with objections and moving the deal forward.

Imagine this scenario: during a sales call, a potential customer mentions a competitor’s product. Instead of being caught off guard, an AI-powered sales tool instantly provides the seller with competitive battlecards, equipping them with valuable information and talking points. This real-time support empowers sellers to confidently address the customer’s concerns, showcasing the unique benefits and advantages of their own product over the competition.

With AI as their ally, salespeople can navigate objections seamlessly, armed with data-driven insights, testimonials, and statistics. They can confidently assert the benefits of their solution through bold statements backed by real customer success stories. By leveraging AI-powered guidance, sales teams can provide compelling answers to objections, addressing any doubts or reservations customers may have.

2. Quote Past Conversations

Everyone likes feeling heard. With AI, sellers can easily skim through past conversations with a prospect to identify their main concerns and problems they’re trying to solve.

Here’s how you can quickly prepare for a meeting using conversation intelligence software:

  • Pull up past conversations with other people at the company, whether you’ve talked to them or someone on your team has.
  • Use the Keywords function to jump to the critical parts of the conversation transcript.
  • Nail down the main problems they’re trying to solve and how they align with executive priorities.
  • When possible, prepare to quote the buyer directly to show your team has been paying attention.

3. Answer Tough Questions

Sellers are often faced with difficult questions during live conversations, perhaps related to compliance, ROI or pricing. Real-time AI guidance from a conversational sales platform can automatically provide answers to these questions triggered by what is said or not said in the conversation. For example, it can surface an ROI calculator for sellers automatically the moment a buyer asks about ROI. Different calculators could be served up based on business size or industry.

For instance, when a buyer asks about ROI, AI-powered guidance can instantly surface an ROI calculator for sellers, tailored to the specific needs of the buyer. By analyzing the conversation in real time, the AI system can identify the trigger points and serve up the relevant calculators based on factors such as business size or industry. This not only streamlines the sales process but also ensures that sellers have access to the most accurate and up-to-date information to address buyer inquiries effectively.

With the assistance of AI-powered guidance, sellers can navigate complex conversations with ease, armed with the tools they need to respond to buyer questions in a timely and informed manner. The ability to provide instant access to various resources empowers sellers to demonstrate the value and make a compelling case for potential buyers.

4. Improve Behavioral Skills

Neglecting to adhere to best practices in sales conversations can have a detrimental impact on closing deals. That’s where real-time guidance steps in with a keen understanding of the conversational etiquette that proves effective in winning deals. By monitoring various aspects such as voice energy, interruptions, and dominating behaviors, real-time guidance provides timely nudges to sales representatives, ensuring they maintain the right approach during conversations.

The power of real-time dashboards also comes into play, offering insightful glimpses into the mastery of conversational skills exhibited by sales reps over time. By providing visibility into performance metrics and trends, these dashboards empower sales teams to continually improve their conversational abilities and enhance their chances of closing successful deals.

Real-time guidance solutions such as Moments™ by Revenue.io serve as a valuable ally in guiding sales representatives towards effective conversational practices. With its ability to monitor voice energy, interruptions, and dominating behaviors, Moments™ ensures that reps maintain the right approach during conversations. The real-time dashboards provided by Moments™ enable sales teams to track and improve their conversational skills, ultimately leading to increased success in closing deals.

5. Nail the Recap Email

One of the most critical parts of any sales conversation happens once it’s over: sending a timely recap email. However, many sellers struggle with this crucial task, either spending excessive amounts of time crafting these emails or forgetting to send them altogether. This is where the power of AI comes into play, empowering sales professionals to reclaim valuable time and streamline their follow-up process.

With the assistance of AI technology, reps can now save up to 23 hours per month by automatically generating follow-up emails after conversations. AI analyzes the details of the conversation, capturing key topics discussed, questions asked, and crucial next steps. It then compiles this information into a comprehensive email summary that can be further customized and edited by the rep before sending it out.

This automation not only alleviates the burden of manual email composition but also ensures that email follow up is prompt, professional, and tailored to the specific conversation. By leveraging AI-generated emails, sellers can maintain a consistent and informative brand voice, confidently asserting the benefits of Revenue.io through bold statements, testimonials, statistics, and action-oriented language.

Moments Checklist

How to Get Started with AI Sales Calls

AI is moving faster than ever before, making it easy to set up AI sales calls for your team. Revenue.io’s AI-powered platform gets your team up and running in days, with measurable performance impact in the first 30 days.

With Revenue.io, you can effortlessly set up AI sales calls for your team, enabling them to tap into the transformative potential of artificial intelligence. Our platform is built to streamline the implementation process, ensuring a seamless integration with your existing systems and workflows. Within days, your team will be equipped with the cutting-edge tools they need to maximize their sales effectiveness and achieve remarkable results.

But what truly sets Revenue.io apart is its ability to deliver measurable performance impact from day one. We don’t believe in empty promises or vague claims. Instead, we provide concrete results that can be quantified and tracked within the first 30 days of using our platform. With our robust analytics and reporting features, you’ll have real-time visibility into the progress and success of your AI sales calls, empowering you to make data-driven decisions and drive continuous improvement.

The benefits of Revenue.io extend beyond mere efficiency gains. By leveraging AI technology, you equip your team with a powerful ally that enhances their sales capabilities and accelerates revenue growth. Our platform enables your sales team to confidently navigate sales calls with bold statements, supported by testimonials, lists, and statistics that showcase the undeniable impact of Revenue.io. Through strategic questioning techniques and action-oriented language, they can effectively guide prospects towards closing deals and achieving their business goals.

Beyond the Call: Using AI for Sales Meetings

When it comes to AI sales calls, it’s crucial to think beyond traditional phone conversations. In today’s business landscape, video meetings have become an essential tool for sellers and customer success managers to connect with prospects and clients. That’s why Revenue.io has taken a step further by introducing a groundbreaking solution that integrates with Microsoft Teams and Zoom.

With Revenue.io seamlessly integrated into these popular video meeting platforms, your team will experience the power of AI real-time guidance in every video call. Gone are the days of relying solely on verbal cues and intuition during important conversations. Now, with Revenue.io by your side, you can leverage cutting-edge technology to ensure that every interaction is optimized for success.

Imagine the confidence and assurance that comes with having AI support during video meetings. Revenue.io analyzes the conversation in real time, providing valuable guidance and insights to your sales team. From voice energy analysis to detecting interruptions and dominating behaviors, Revenue.io offers instant feedback and nudges to keep the conversation on track and maximize your chances of closing deals.

But it doesn’t stop there. Revenue.io goes beyond just guiding sales reps during video meetings. It also provides comprehensive post-meeting analytics and insights. With detailed performance metrics and trends at your fingertips, you can gain a deep understanding of your team’s conversational skills and identify areas for improvement.

Make every video meeting count with Revenue.io for Microsoft Teams or Zoom. Empower your team with AI-powered real-time guidance, ensuring that no opportunity is missed and every conversation is optimized for success. Experience the difference that Revenue.io can make in enhancing your sales process, boosting customer satisfaction, and ultimately driving revenue growth.

Learn more here: https://www.revenue.io/revenue-for-microsoft-teams