(888) 815-0802Sign In
revenue - Home page(888) 815-0802
2 min read - June 3, 2021
Dual Meaning
I read so much nonsense about relationships in sales. You’ve probably noticed that I’ve been writing about this more recently. (I admit; I get triggered by it…) The problem many writers and commentators have is that they can’t get past a single definition of a “relationship” as an “emotional bond between people.” (AKA a friendship.) […]
It’s a cardinal sin to be boring in sales. It’s not your value proposition that’s initially interesting to your buyer. It’s you. Creating a working connection with a buyer, or a human, demands that you demonstrate a sincere interest in them as a person. It also demands that you be interesting to them in return. […]
Objections. They’re a pretty hot topic (did that sentence make you feel like you had on a Nirvana shirt?). The other day, I heard an ad on the radio from some guy who claimed to be “the world’s best sales trainer.” He was selling his sales program, and said he could teach you how to […]
Sellers have to invest the time and effort to think about their future and anticipate what it will hold for them. How will your markets, buyers, companies and careers be disrupted and transformed by rapidly changing technologies and evolving buying behaviors? What will you have to learn today to be ready for tomorrow? I’ve spent […]
Your victories and failures do not define you. Unless you let them. In sales, we experience victory and failure in roughly equal measures. It’s the nature of the beast. All of our victories, and failures, are transitory. The joy and pain equally fleeting. If you hit quota one month, on the first day of the […]
It seems like hardly a day goes by without reading some nonsense online about why relationships aren’t important in sales. Anyone who says relationships are unimportant in selling is wrong. It seems clear that they don’t understand what a relationship is. Let’s keep it really simple. A relationship is defined as the way two or […]
What’s your buyer’s ROI on the time and attention they invest in you? B2B buyers want to make purchase decisions faster. Up to 40% faster according to one study. What’s holding them back? Empty, valueless sales touches that don’t help the buyer make progress toward making a purchase decision. Take a second here and estimate […]
I was thinking about my friend Don this morning. Years ago Don and I swam in the same Masters swimming program. We often swam in the same lane; though he was faster than I was and I usually spent the entire workout chasing his feet. Don is a successful entrepreneur and a very positive thinker. […]
Here’s something to ask yourself. Are you afraid to change? Consider this quote from WH Auden’s long poem The Age of Anxiety: “We would rather be ruined than changed. We would rather die in our dread Than climb the cross of the moment and see our illusions die.” Auden accurately captured the state of B2B […]
Every day, someone somewhere is publishing a mediocre podcast episode about B2B sales. Look no further than your podcast app and social feeds for proof. If you listen closely enough, you can hear someone switching on their mic and hitting the record button. And for all those podcasts, there are listeners. In 2020, an estimated […]
Every top sales professional I’ve worked with, shared that common trait. They broke the “rules.” I’m not talking about ethical violations. I’m referring to the rules defined by rigid sales processes and methods that are forced onto sellers. Rules typically that are established by managers and executives for their own convenience. Or to operate within […]
May is Mental Health Awareness Month. According to a recent Johns Hopkins study, 26% of US adults suffered mental illness in 2020. Research suggests that mental illness among sellers is even more prevalent. And it’s been compounded by the unprecedented stresses brought on by the pandemic. And by the transition to work from anywhere that […]